Marketing Tools

Google Analytics
  1. Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free.
    • How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.
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  1. Perhaps our best time-saving tip for social media marketing is scheduling posts ahead of time for your social profiles. You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week.
    • How we use Buffer: The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.We’ve found a lot of value in the hand-picked content suggestions, which are easy to read then add.
Hotjar Analytics
  1. Let’s say you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings. Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors.
    • How we use Hotjar: User research can be incredibly powerful stuff. I find great value in seeing how someone interacts with blog posts. How much of the post do they read? Where do they pause? What do they click? Seeing all this information helps me design my posts in a clearer way.

Business Tips

How to Handle Disgruntled Employees

in Tips

Successful business owners have industry expertise that helps them obtain a competitive advantage over their competition.  However, just because one knows his industry in and out, or has a unique product, that doesn’t automatically translate into being an effective leader. In order to run a successful business, keep your customers satisfied, and handle all administrative […]

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