Customer Acquisition Tools

Google Keyword Planner

What is the Google Keyword tool?

  • It’s a feature in Google Adwords which I will be talking about later in this article. It’s located in the “Tools” tab. It is similar to Google Trends but it gives you actual numbers you can work with.You can choose one or more keywords, choose the country and the language you want and see approximately how many times your word is searched.You can see if the competition is “High”, “”Medium” or “Low” and what is the suggested bid for that keyword. I do not recommend to use only the Google Keyword tool to research your keywords, but it is a great tool, to begin with, to get some kind of idea on volumes. A cool thing about the keyword tool is that you can export the data and import it somewhere else.
BuzzSumo

Buzzsumo is a tool for content discovery. It will analyze a certain topic or competitor that you give it and tell you the content that performs best.

  • You can even see who shared the content on twitter and contact them when you have yours ready. Buzzsumo has launched the Question Analyzer which helps you find the most popular questions asked across hundreds of thousands of forums, Amazon, Reddit, Quora and Q&A sites for any keyword. Just enter a topic or brand name and instantly see the questions that real people are asking. Results are automatically filtered to clearly display the most frequently asked questions first. That way you can provide an answer to people that are searching about your product or need more information about it. You can use it also for market research and discovering niches.
Facebook Audience Insights

One of the most powerful and underestimated tools that exist right now.

  • As we know Facebook has one of the best targeting ad systems that has ever been built since it has tons of data for all of us. It can help you make a plan for a Facebook Ads campaign in the best way. You can see how many people you can reach based on country, interests, devices they are using, behavior, habits and even life events. It shows you demographic data and for some countries, you can even search by household income. Also, you can see what other interests the people you want to target have and what is the best way to target them.You can create an audience for an advertising campaign right there and instantly start using it without having to do it all over again.

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